pop in richmond.
In a scene that can be dominated by rock or other genres, Richmond can be difficult to break into as a young Asian-American pop artist.
Despite this, Rine consistently draws hundreds of audience members to her shows thanks to her vivid storytelling, emotionally resonant songwriting, and infectious onstage energy.
Intrusive thoughts
Rine’s debut EP, Intrusive Thoughts, explores the concept of having no control over certain thoughts in your mind, focusing on romantic impulse or that spur-of-the-moment feeling.
Urban and youthful, the cover features a mysterious girl in an urban setting with her camera and walkman as she wanders the street.
Additional portraits can be seen below.
Promotional shoot.
Rine’s bedroom pop persona calls for art direction that captures a vintage, warm, and homey energy. Her promotional shoot takes place in a local library, where she wanders the stacks and peruses the shelves, maintaining the mysterious girl storyline while offering a softer, more familiar presence. Small details - a walkman in her hands and the quiet intimacy of reading nooks - reinforce the cozy, nostalgic vibe without losing her appeal.
