music and richmond.
Shockoe Records is a record label with an active presence in Richmond’s culture, arts, and music scene. One of it’s platforms, “Shockoe Sessions Live,” gives artists both established and emerging the opportunity to be broadcast worldwide. During my communications internship there, I managed press materials for artists, produced video campaigns for event sponsors, and created long-form social media content to support shows and artist promotion.
Shockoe Records’ large-scale events range from massive outdoor festivals to sold-out concert hall performances, drawing hundreds of thousands of attendees and creating vibrant cultural moments. Event sponsors and community partnerships provide essential funding and help ensure strong visibility for local businesses and organizations while strengthening community .
These video campaigns provide a clear baseline understanding of what sponsoring can offer a business, how it positions them in the marketplace, and the overall benefits of partnering with Shockoe Records.
Shockoe Records is infamously known around the city for their positive and inviting energy. To capture that atmosphere, behind-the-scenes videos were created to show the community who the team behind these events really is, how lively and energetic they are, and to highlight their authenticity as people who are deeply passionate about the arts.
Electronic Press Kits (EPK) are comprehensive guides to an artist’s style and where to find them. Media outlets, venues, and fans can use these guides to understand an artist’s mission, identity, and more.
