Mcdonalds - integrated campaign
Targeting local young adults in the Richmond area, we created a campaign that is reminiscent of the 2000’s through it’s aesthetics and limited-time promotional deals, which lowers the price of popular McDonald’s meals to around the same price they were during the 2000’s, only available through the McDonald’s app.
Team: Gabriel Trompeta (AD, S, CW), Julia Martinez (AD, CW) Carolina Gomez (AD), Morgan Living (AD, S, CW) Diamynd Wyatt (S, CW)
Out of home
Out of home ads to catch the eyes of sidewalk pedestrians or citizens waiting to catch a bus.
The app
The center of it all - the team set out to redesign the McDonald’s app to give it a retro vibe and show off it’s new deals with flair.
