reality sets in after college.
People get jobs, get married, and move far away after graduation. They get so swept up in the “now,” that it gets hard to remember to reach out to the friends who helped you get this far.
Barefoot doesn’t have to just be a wine, but a way of remembering to reach out - whether it be a setting up a reunion or just shooting a text.
Barefoot facilitates ways for people to sip together again.
These specially-made pull tabs require two people to open them, having audiences take a moment to ask themselves - “Who else would I want to open this bottle of wine with?”
A unique form of out-of-home placement - using stickers out in the wild that serve as opportunities to prompt people to reach out to whoever comes to mind.
Credits: Meagan Hamilton (Strategy), Ivy Bell (Copywriter)